Every Girl Needs Her Prince

Prince is a well-known brand in the tennis world, with a rich history of innovation and some iconic racquets. Here’s a summary of their journey:  

Early Days and Innovation:

• Founded in 1970: Prince started as a manufacturer of tennis ball machines.
• Oversized Racquets: In the early 1970s, Prince pioneered the development of oversized racquets, which revolutionised the game by offering a larger sweet spot and increased power.
• The Prince Classic: One of the most iconic racquets of all time, the Prince Classic, was instrumental in popularising oversized racquets.

Growth and Popularity:

• 1980s and 1990s: Prince racquets were widely used by top professional players, contributing to their popularity and establishing them as a leading brand in the tennis industry.
• Notable Players: Many legendary players like Andre Agassi, Michael Chang, Gabriela Sabatini, and Monica Seles used Prince racquets.

Challenges and Changes:

• Ownership Changes: Over the years, Prince went through several ownership changes, which impacted the brand’s direction and market presence.
• Competition: The tennis racquet market became increasingly competitive, with other brands introducing their own technologies and innovations.

Recent Years:

• Focus on Technology: Prince has continued to focus on developing new technologies to improve their racquets, such as their O3 technology, which enhances the sweet spot and reduces vibration.
• Continued Presence: While their presence on the professional tour might not be as dominant as in the past, Prince remains a popular choice among recreational players.

Key Takeaways:

• Pioneer: Prince was a pioneer in the development of oversized racquets, which changed the game of tennis.
• Iconic Racquets: The Prince Classic and other models have become iconic racquets, loved by players of all levels.
• Technological Innovation: Prince has a history of innovation and continues to incorporate new technologies into their racquets.
• Enduring Brand: Despite challenges and changes, Prince remains a respected and recognisable brand in the tennis world.

You can find more detailed information about Prince’s history on their official website or on tennis-focused websites like Tennisnerd.