Sponsoring the Wimbledon Championships for a very long time!
They became the Official Timekeeper of the tournament in 1978.
That means they’ve been a sponsor for almost 50 years! It’s a very enduring partnership, and it’s one of the most recognisable sponsorships in the world of sports.
It was started in London by Hans Wilsdorf and his brother-in-law Alfred Davis. Initially, the company focused on importing Swiss movements and placing them in cases made in England.
It wasn’t until 1908 that the name “Rolex” was registered as a trademark, and the company eventually moved its operations to Geneva, Switzerland.
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